The Managing Director of SIC Life, Rev. Dr. Mrs. Elizabeth Wyns-Dogbe, has been crowned ‘Chartered Institute of Marketing Ghana (CIMG), Marketing Woman of the year 2018’ in Accra last weekend.

It was a night when stakeholders in business gathered to be celebrated, and also saw a company – SIC Life – retaining its position in the ‘CIMG Hall of Fame – Life Company of the Year’.

This year’s CIMG Awards event was the 30th of the prestigious event that celebrates excellence in marketing in Ghana, and was on the theme ‘Celebrating 30 Years of Promoting Marketing Excellence: Synergies for the future’.

The citation accompanying the award said Rev. Dr. Mrs. Elizabeth Wyns-Dogbe, Managing Director-SIC Life Company Ltd, and her team “are highly committed to employing a highly motivated and efficient workforce to offer innovative, value-priced life insurance and other financial products, and our panel of evaluators scored you highly on this.

“Under your leadership, SIC Life saw tremendous progress in the area of innovation-drive to clients, which makes it easier for them to transact with you via mobile money; and the creation of centers to advise clients toward facilitating speedy delivery of services.

“The tenure has also seen a massive investment in staff training, in sales and customer service related courses which enable our team to shock total asset of GH¢535,955,310.00 in the year under review compared to your 2017 figure of GH¢332,374.00, your market share of 24% which you have consistently maintained over the period also culminated in a shareholder value of GH¢73,174,479.00 an increase over the previous year’s figure of GH¢65,036,565.00.

Your exploit in the insurance industry as well as your contribution through your CSR initiatives in the areas of education and community development are worthwhile and cannot pass without mention.

Your experience in the energy and mining sector where you had stints add to the admiration our panel of evaluators have for you”.

Dr. Wyns-Dogbe is a Chartered Insurer and said the award has come at a time when Ghana is preparing to host the world in an insurance and reinsurance conference in Accra next year. Wyns-Dogbe was appointed Vice President of the Insurers and Reinsurers of Developing Countries (AIRDC) with its head office in Manila, Philippines in 2018. Since then she has visited a number of countries, marketing the beautiful country of Ghana through speeches and presentations and inviting people to visit Ghana for the 2020 AIRDC Conference.

She is therefore grateful to the Ghana Insurance fraternity – especially the Ghana Insurers Association (GIA), Ghana Insurance Brokers Association (GIBA) and the Chartered Insurance Institute of Ghana (CIIG), who have made it possible to attain this prestigious award from the insurance sector as a Marketing Woman for the first time. A senior insurance practitioner, Kwame Achampong-Kyei – founder and Chairman of the GLICO Group, won the men’s category, Marketing Man of the Year in 2008.

The Marketing Woman has 17 years’ experience in insurance and related fields, and is skilled in both Life and Non-Life insurance business with great strength in company direction, business analysis and restructuring insurance operations, micro insurance and mobile insurance.

She spearheaded the design and implementation of one of Ghana’s first mobile insurance products, which is bought, managed and claimed all through the mobile money wallet. She was also instrumental in the development of an insurance solution for fisher-folk along the coast of Ghana, with the aim of expanding financial inclusion to the undeserved.

Dr. Wyns-Dogbe told B&FT that since she took over the reins of SIC Life, with support from the Board, they have taken steps to reposition the company so as to create value for its stakeholders. Through her great acumen in company direction for insurance business, the company has formulated a new strategic direction aimed at redefining its service approach and indeed a total transformation of its business, with focus on some well-defined strategic pillars which include its people, customers, and processes driven by technology and financial performance.   

 

Source: Business & Financial Times